Projects & Experience

SPOC — Procure-to-Pay Cloud Solution

Client: The Warehouse Group

2009 – 2022

Developed SPOC from initial concept — a procure-to-pay platform for managing 6,000 suppliers, consolidating them to 2,000 and reducing procurement cycle times. The system streamlined processes for over 250 sites, with features including automated workflows, reporting suite, contract management, text marketing, jewellery repairs, and real-time tracking.

SPOC delivered $7 million in cost savings across The Warehouse Group and earned Sell2Cell the Non-Trade Supplier of the Year Award in 2011.

“Sell2Cell played a pivotal role in designing and delivering this system... Their technical expertise, collaborative approach, and practical innovation left a lasting impact on TWG's P2P journey.” — Saeyorn Sivanesan, The Warehouse Group

Indus Recruitment Database System (IRDS)

Client: Indus Recruitment

2002 – Present

Developed a recruitment platform transforming Indus Recruitment's operations from a Microsoft Access database to a cloud-based solution supporting over 24,000 employees and 26,000 active users. The system's automation and efficiency enhancements saved 10% weekly and eliminated the need for an additional full-time staff member, enabling significant cost savings.

Features include applicant tracking, document management, candidate portals, real-time communication, and integrated time recording — built to support long-term operational growth.

“I can't speak highly enough about Sell2Cell, and often wonder where our business would be without working in collaboration with them.” — Alen Levis, Owner & Director, Indus Recruitment

Fringe — Indirect Spend Management System

Clients: Victoria University, Turners & Growers, Spark, Sanford Fisheries, Bidvest, The Warehouse Group

2013 – 2024 (via Logicore)

Fringe provided a unified cloud-based solution for indirect spend management, delivering 20% cost savings and over 50% improved data accuracy for 10,000+ users. The system turned data into actions with key modules including:

• Reconciliations (Victoria University): Streamlined transaction processing, reducing 80% of manual reviews
• Certifications Management (Spark): Automated training compliance tracking, reducing risks by 40%
• Fleet Management (Turners & Growers, NZ Bus, Bidvest, Spark): Reduced compliance and maintenance costs by up to 30%
• Environmental Reporting (Sanford Fisheries): Centralized emissions data for carbon compliance, automating data from 100+ suppliers

Fingate — Loan Aggregation Platform

Client: Fingate Solutions

2014 – 2022

Developed a cloud-based loan aggregation platform integrating multiple lenders, consumers and internal staff with eCommerce platforms including Shopify, Magento and buy-now-pay-later providers. The system processed thousands of transactions, reduced onboarding times, and improved operational efficiency through seamless API integrations and real-time communication.

“Sell2Cell played a critical role in the successful development and integration of a complex cloud-based platform... Their analytical mindset and attention to detail made them highly effective. I highly recommend Sell2Cell.” — Tom Kirke, CEO, Fingate Solutions

RADAR — Repairs & Maintenance Solution

Client: Neda Facilities Management

2012 – 2021

Delivered a comprehensive cloud-based repairs and maintenance system for 837 users (contractors, clients, internal staff), integrating job workflows, task management, and contractor compliance monitoring. RADAR automated key processes, reduced staff hours by 10% weekly, and enhanced contractor accountability with real-time compliance alerts and auditing tools. The system improved operational efficiency, especially during Covid-19, enabling remote work capabilities.

SmartResponse — SMS Marketing Solution

Clients: Orcon, Lion Nathan, Liquorland, Frucor, The Warehouse Group

2002 – Present

Developed an in-house text marketing platform for high-volume messaging (inbound and outbound), providing customer notifications, promotional campaigns, multiple shortcodes, and real-time reporting and analytics. SmartResponse streamlined communication with bulk messaging, delivery tracking, and API integrations — an essential tool for our clients since 2002.

Lion Nathan Merchandising Platform

Client: Lion Nathan

2015 – 2017

Created a robust merchandising platform enabling real-time inventory management and streamlined communication between distributors and retail outlets. The solution improved efficiency by automating previously manual processes, reducing delays, and ensuring accurate data tracking for Lion Nathan's merchandising operations.