Projects & experience

SPOC — Procure-to-Pay Cloud Solution

Client: The Warehouse Group

2009 – 2022

We built SPOC from the ground up — a procure-to-pay platform for managing 6,000 suppliers, consolidating them to 2,000 and cutting procurement cycle times. It ran across 250+ sites, with automated workflows, reporting, contract management, text marketing, jewellery repairs, and real-time tracking.

SPOC delivered $7 million in cost savings across The Warehouse Group and earned Sell2Cell the Non-Trade Supplier of the Year Award in 2011.

“Sell2Cell played a pivotal role in designing and delivering this system... Their technical expertise, collaborative approach, and practical innovation left a lasting impact on TWG's P2P journey.” — Saeyorn Sivanesan, The Warehouse Group

IndusApp — Recruitment Platform & Embedded AI

Client: Indus Recruitment

Formerly IRDS · now IndusApp with operational AI

2002 – Present

For more than twenty years we've built and evolved Indus Recruitment's day-to-day platform — from the original IRDS migration off Microsoft Access through to today's IndusApp. It supports temps and candidates, placements, timesheets, documents, client portals, SMS and WhatsApp, a message board, and employer reporting — the systems consultants and clients already live in.

That long foundation still matters: the early cloud move supported over 24,000 employees and 26,000 active users, with automation that saved around 10% of weekly effort and avoided an extra full-time hire. More recently we've put practical AI into those same workflows — not a separate chatbot, but search, insights, summaries, and document processing that consultants and employer clients use where the work already happens.

This is custom AI for Indus, sitting on trusted operational data. It's also a clear example of how we help other NZ organisations: build on what you already run, keep people on the decisions that matter, and skip the hype.

AI in IndusApp today

• Smart Search

  Natural-language candidate search over employee knowledge — helps consultants find suitable temps faster than keyword search alone.

• Indus Insights on employer reports

  Short AI write-ups on absenteeism and temp usage/billing reports — turns dense timesheet and absence data into clear titles and detail for client-facing reporting.

• Employee profile AI summaries

  Employer-facing marketing summaries for candidates, plus quick AI previews on employee admin screens so consultants get context while browsing skills, docs, and onboarding — without leaving the workflow.

• CV & inbox document processing

  Automated CV text extraction from incoming applications — less manual re-keying, faster intake into the recruitment pipeline.

• Shared AI foundation on AWS Bedrock

  One production-minded Bedrock setup shared across features — sensible config, caching, and error handling, with human workflows still in control.

Platform work continues alongside the AI (portals, messaging, reporting UX) so the tools sit on data people already trust. The point isn't AI for its own sake — it's clearing the admin from search to reporting while consultants stay in charge.

“I can't speak highly enough about Sell2Cell, and often wonder where our business would be without working in collaboration with them.” — Alen Levis, Owner & Director, Indus Recruitment

Fringe — Indirect Spend Management System

Clients: Victoria University, Turners & Growers, Spark, Sanford Fisheries, Bidvest, The Warehouse Group

2013 – 2024 (via Logicore)

Fringe was a cloud system for managing indirect spend — delivering around 20% cost savings and over 50% better data accuracy for 10,000+ users. Key modules included:

• Reconciliations (Victoria University): Cut manual transaction reviews by about 80%
• Certifications Management (Spark): Automated training compliance tracking, reducing risks by 40%
• Fleet Management (Turners & Growers, NZ Bus, Bidvest, Spark): Reduced compliance and maintenance costs by up to 30%
• Environmental Reporting (Sanford Fisheries): Brought emissions data together for carbon compliance, pulling in data from 100+ suppliers

Fingate — Loan Aggregation Platform

Client: Fingate Solutions

2014 – 2022

Built a cloud loan aggregation platform connecting lenders, consumers, and internal staff with eCommerce platforms including Shopify, Magento, and buy-now-pay-later providers. It processed thousands of transactions, cut onboarding times, and kept everyone in sync through API integrations and real-time updates.

“Sell2Cell played a critical role in the successful development and integration of a complex cloud-based platform... Their analytical mindset and attention to detail made them highly effective. I highly recommend Sell2Cell.” — Tom Kirke, CEO, Fingate Solutions

RADAR — Repairs & Maintenance Solution

Client: Neda Facilities Management

2012 – 2021

Built a cloud repairs and maintenance system for 837 users — contractors, clients, and internal staff — covering job workflows, task management, and contractor compliance. RADAR automated key processes, cut staff hours by about 10% weekly, and gave managers clearer compliance alerts and auditing tools. It also supported remote work during Covid-19.

SmartResponse — SMS Marketing Solution

Clients: Orcon, Lion Nathan, Liquorland, Frucor, The Warehouse Group

2002 – Present

An in-house text marketing platform for high-volume messaging (inbound and outbound) — customer notifications, promotional campaigns, multiple shortcodes, and real-time reporting. Bulk messaging, delivery tracking, and API integrations have made SmartResponse a workhorse for our clients since 2002.

Lion Nathan Merchandising Platform

Client: Lion Nathan

2015 – 2017

Built a merchandising platform for real-time inventory and clearer communication between distributors and retail outlets. It cut previously manual steps, reduced delays, and kept stock data accurate for Lion Nathan's merchandising ops.