Our Story
Proudly New Zealand-owned. Enterprise-proven since 2003.
Sell2Cell is a proudly New Zealand-owned software company based in Auckland. Founded in 2003, we have spent over two decades designing and delivering tailored software systems that help businesses operate more efficiently and intelligently.
From SMS marketing platforms to enterprise procurement systems and complex recruitment databases, our solutions are built to handle real-world business complexity.
We specialise in:
- Cloud-based web applications
- Custom database architecture
- SMS and communications systems
- Business workflow automation
- Data analytics and reporting
Our approach is simple: understand the pain point, design the right architecture, and build a scalable solution that delivers measurable value.
Leadership
Brendan Brink
Founder & CEO
With over 20 years of experience leading software development and cloud-based system design, Brendan brings a rare blend of strategic leadership and technical depth.
His career has spanned roles as CEO, CTO and board director, where he has led cross-functional teams and delivered enterprise-grade platforms across multiple industries.
Brendan specialises in:
- Identifying operational inefficiencies
- Translating business needs into scalable systems
- Designing robust data-driven architectures
- Bridging the gap between business strategy and technology
His recent certifications in Salesforce and Snowflake further strengthen Sell2Cell's ability to deliver modern, future-proof solutions.