Our story
NZ-owned. Auckland-based. 25 years delivering software that helps businesses run better — and adapting as the tech moves on.
Sell2Cell is a New Zealand-owned software company based in Auckland. We've been delivering since 2003 — long enough to have seen fads come and go, and long enough to know what actually helps a business run smoother.
We've built SMS platforms, procurement systems, recruitment databases, and plenty of quieter jobs for growing organisations. The common thread: software shaped around how you already work, not the other way round. When you call, you talk to people who know the work — a team focused on delivering real value, not layers of process.
What we're good at
- Cloud web applications built for your workflows
- Custom database design
- SMS and WhatsApp communications
- Workflow automation (including practical AI)
- Reporting that gives you a clearer picture
Our approach has held for 25 years: listen properly, find the real pain, design something that fits, and stick around after go-live. We adapt the tools — cloud, SMS, WhatsApp, AI — as technology changes. Fancy language is optional. Outcomes aren't.
Leadership
Brendan Brink
Founder & CEO
Brendan's been leading software and cloud projects for 25 years — equally comfortable in a strategy conversation and in the weeds of how a system is put together.
He's worn the CEO, CTO, and board-director hats along the way, and worked with teams across industries — from large retailers to growing operators who just want something that works without the drama.
Where Brendan spends his time:
- Spotting where time and money are leaking out of a process
- Turning what the business needs into systems people will actually use
- Getting the data model and architecture right so it lasts
- Keeping the business conversation and the tech conversation in the same room
AI & platform credentials
Current certifications held by Brendan — the same person you'll talk to on a project.
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Salesforce Certified Agentforce Specialist
Salesforce
Dec 2025
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SnowPro Associate: Platform Certification
Snowflake
Nov 2025 · valid to Nov 2027
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Level 6 — Professional Business Analyst and Salesforce Consultant
Mission Ready
May 2025
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Salesforce Certified Administrator
Salesforce
Apr 2025
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Spark × Section AI Foundations
Section
Apr 2025
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Business Analyst and Salesforce Consultant
Mission Ready
Jan 2025