Our story
NZ-owned. Auckland-based. 25 years delivering software that helps businesses run better — and adapting as the tech moves on.
Sell2Cell is an Auckland software company, New Zealand-owned. We've been delivering since 2003 — cloud systems, databases, SMS and WhatsApp — long enough to have seen fads come and go, and long enough to know what actually helps a business run smoother. Practical AI is part of that same work now, inside systems people already use.
We've built SMS platforms, procurement systems, recruitment databases, and plenty of quieter jobs for growing organisations. The common thread: software shaped around how you already work, not the other way round. When you call, you talk to people who know the work — a team focused on delivering real value, not layers of process.
What we're good at
- Cloud web applications built for your workflows
- Custom database design
- SMS and WhatsApp communications
- Workflow automation (including practical AI)
- Reporting that gives you a clearer picture
Our approach has held for 25 years: listen properly, find the real pain, design something that fits, and stick around after go-live. We adapt the tools — cloud, SMS, WhatsApp, AI — as technology changes. Fancy language is optional. Outcomes aren't.
Leadership
Brendan Brink
Founder & CEO
Brendan's been leading software and cloud projects for 25 years — equally comfortable in a strategy conversation and in the weeds of how a system is put together.
He's worn the CEO, CTO, and board-director hats along the way, and worked with teams across industries — from large retailers to growing operators who just want something that works without the drama.
Where Brendan spends his time:
- Spotting where time and money are leaking out of a process
- Turning what the business needs into systems people will actually use
- Getting the data model and architecture right so it lasts
- Keeping the business conversation and the tech conversation in the same room
AI & platform credentials
Current certifications held by Brendan — the same person you'll talk to on a project.
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Salesforce Certified Agentforce Specialist
Salesforce
Dec 2025
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SnowPro Associate: Platform Certification
Snowflake
Nov 2025 · valid to Nov 2027
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Level 6 — Professional Business Analyst and Salesforce Consultant
Mission Ready
May 2025
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Salesforce Certified Administrator
Salesforce
Apr 2025
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Spark × Section AI Foundations
Section
Apr 2025
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Business Analyst and Salesforce Consultant
Mission Ready
Jan 2025